# Qualtrics Market Research vs Attest vs Suzy for a brand research team: which is worth the investment for regular consumer surveys?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Posting this in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/consumer-insights-platforms"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/consumer-insights-platforms">Consumer Insights Platforms category</a> for brand research teams comparing these three platforms specifically for regular consumer survey programs. The three serve meaningfully different use cases and team profiles, and the worth the investment question has a different answer depending on which of those profiles matches yours.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/qualtrics-market-research/reviews"><strong>Qualtrics Strategy &amp; Research</strong></a>: For brand research teams running frequent, complex studies — conjoint, MaxDiff, brand tracking, segmentation — Qualtrics is the only platform in the category that provides advanced methodology natively rather than requiring an agency. Brand tracking is a named prebuilt solution. The Research Hub accumulates institutional knowledge across studies so the 10th study benefits from the first. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/attest/reviews"><strong>Attest</strong></a>: Attest's value proposition is speed and simplicity at transparent pricing — one flat audience cost with no hidden fees regardless of who or where the audience is, and surveys that launch in minutes. For brand research teams whose primary need is fast directional consumer feedback rather than statistical rigor, Attest removes the setup friction of enterprise platforms. Dedicated research experts are included without additional cost. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/suzy/reviews"><strong>Suzy</strong></a>: Suzy's differentiation for brand research teams is the Connected Research Cloud that combines quant surveys, qual video interviews (Suzy Speaks), and live focus groups (Suzy Live) in one annual subscription, replacing the separate vendor relationships that most brand research teams maintain. Real-time survey results and the premium verified consumer panel are consistently credited for reducing the time between question and answer. Monadic testing capabilities and the managed panel eliminate two common research headaches. </li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For brand research teams that have evaluated all three, what was the deciding factor in the final selection? Was it the methodology depth, the panel quality and verification, the total cost of ownership over 12 months, or the speed from question to deliverable?</p>

##### Post Metadata
- Posted at: 26 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Panel quality and verification was the deciding factor for us. We&#39;d had an experience with a cheaper tool where the results felt directionally off and going back to validate them was more work than the research itself.&lt;/p&gt;

##### Comment Metadata
- Posted at: 24 days ago
- Author title: Marketing Executive





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